How outsourcing sales functions can help startups grow

Wednesday, October 14, 2015

Many startup companies struggle with the industry's fierce market competition. Nowadays, it's not enough to merely offer products and services. Brands need to adopt a more aggressive approach as they aim to gain loyal customers and boost sales.

This is why many businesses are taking their sales functions to outsourcing companies. If done the right way, sales outsourcing can help new enterprises differentiate themselves from other brands. This lets entrepreneurs focus on market innovation because they're confident that trusted firms can handle their sales responsibilities.

For budding entrepreneurs, therefore, the question is, "Should you outsource you sales functions, too?" If you're still undecided, take a look below for the five benefits you can gain when you outsource your sales services.

1.   Better management of sales resources

Sales organizations are made up of employees with different tasks: one generates leads, another pursues them, the third closes deals, and another one devises strategies. For startups, however, these tasks can be a handful. In situations like this, outsourcing may be a better option. Sales outsourcing services know what to expect and what to do to keep your business running. This results to better management of your sales resources, as tasks are well-distributed among employees.

2.   A wider market scope

Aside from providing a more efficient management system, outsourcing companies can expand your market reach. Because they have a full team of professionals, they can execute a large number of tasks faster. Also, they can share insights that would be helpful as you aim for a bigger growth. This can multiply your sales achievements and ultimately widen your company’s market reach.

3.   Research-based sales decisions

Sales outsourcing services approach marketing goals from a research-based standpoint. They apply process-based strategies founded on a solid market research. Thus, you can understand your community and your organization better using factual statistics and insights. In the long run, this will aid you as you think about how to influence innovations and how to reach out to your customers.

4.   Reduced risk

In a stage where one mistake can determine your business’ entire future, deciding to take risks can be a major challenge for every entrepreneur. However, outsourcing your sales services can actually reduce market risk. Outsourcing companies with a deep experience in the business industry approach the market using low-risk sales strategies, as opposed to loosely defined sets of techniques that may not work.

5.   Lower costs and more time

Cost cutting is one of the biggest perks of outsourcing, and this is also one of the reasons why many companies are opting to partner with a third party business process outsourcing (BPO) companies for their outsourcing services. In addition, it saves you time and effort, as you no longer need to divide your attention to execute several responsibilities at once.

Startups can gain a lot from sales outsourcing. The entire process does require thorough and careful preparation and planning. But ultimately, it's every budding entrepreneur’s way forward in an exceedingly competitive industry.